Project Details:

• Developed and executed original marketing photoshoots that brought each production’s theme and energy to life. For every show, I began with concept development and visual planning, creating mood boards, shot lists, and resource plans to coordinate wardrobe, lighting, and scheduling for over 100 students.
• Handled all aspects of production from photographing and editing high-quality promotional portraits and cast photos to designing visual content for posters and social media.
• Developed and implemented a comprehensive social media strategy that emphasized storytelling, countdown campaigns, and consistent branding across platforms.
• Program’s online presence grew significantly, driving record engagement, ticket sales, and community visibility. This work combined my strengths in creative direction, photography, and digital marketing to build a cohesive and professional brand for the program.